About Viva
Celebrating Life with Heartfelt Personalization
The vision for Viva Remembrance is both compassionate and thoughtful, offering a unique and personal approach to honoring the lives of dearly departed. We believe in celebrating the richness of life lived and honoring the unique journey of each individual. Our mission is to help families commemorate their loved ones with a deeply personal touch, focusing on the vibrant experiences and cherished memories that defined their lives.
Customized Celebrations
We offer a range of standard packages that can be tailored to reflect the individuality of your loved one. From the selection of music and food to the design of the program, every detail is crafted to honor their unique legacy. Our goal is to provide a seamless and personalized experience, allowing you to focus on what matters most—being with friends and family during this time. It’s a chance to share stories, laugh together, cry, and remember that we are all connected through this healing journey.
Grief and Healing Services
Beyond the celebration, we are dedicated to supporting you through the grieving process. Our grief and healing services are designed to assist you in navigating this difficult time and finding a path toward healing.
Collaborative Support with Funeral Homes
We aim to work closely with funeral homes, cremation professionals, and churches to simplify the process, ensuring that every aspect of the celebration is handled with care and precision. Our vision is to be the first choice for families seeking to create a meaningful and personalized tribute to their loved ones.
Preplanning for Peace of Mind
We understand that life is unpredictable, and planning ahead can offer peace of mind. Our preplanning services are available for people of all ages, helping you set up a plan in advance that respects your wishes and can lighten the burden on your family.
Holly Bloom
Holly Bloom believes in the transformative power of honoring life’s moments, dedicating herself to supporting individuals and families, through meaningful connections and exceptional service. The inspiration for starting a celebration of life business came after losing one of her closest friends, a vibrant spirit who lit up every room she entered. The unexpectedness of her passing left a profound impact on Holly, reminding her how fragile life can be.
The passing left her feeling heavyhearted and desiring more feelings of the joy she brought into their lives. This experience resonates deeply with her, fueling her commitment to infuse every event with the unique colors and light that reflect the lives being celebrated. Holly strives to honor their stories, memories, and the moments that made them who they were, ensuring their legacy lives on.
In addition to her work, Holly enjoys volunteering in her community and supporting organizations that address the physical, emotional, and financial needs of families and children. In her free time, she loves hiking, golfing, fishing, hunting, and exploring the outdoors. Holly resides in River Falls, Wisconsin, with her husband, Tony, their son AJ, and their daughters Rudi and Dylan, where they enjoy spending quality time together as a family.
Tony Bloom
Tony Bloom is a lifelong service industry business owner, who thrives on helping others and creating a personal and valued experience for those that he works with and serves. From having a near death experience in early adulthood Tony gained a new appreciation of the fragility of life and value of friends, family, and personal relationships.
After leaving behind a primary career in engineering/manufacturing, Tony has fully devoted himself to the new endeavors of Viva Remembrance, the River Falls Golf Club, raising his family and supporting the community of River Falls and surrounding areas. Tony is an active member of the Riverfalls Chamber of Commerce and various committees and enjoys giving back through supporting charities and families in need through RFGC and Viva.
Tony enjoys all things outdoors, along with pursuing his big ideas and enabling future visions. When he’s not spending time with family and friends Tony can be found working at his hobby farm, enjoying active sports, working on projects at the golf course or his hobby farm. Tony resides in River Falls, Wisconsin with his wife Holly, their son AJ, and daughters Rudi and Dylan.
Together they celebrate the beauty of life and rewarding aspects of helping others.
Tia Gardner
Remembrance Director, Viva Remembrance
Tia Gardner is dedicated to creating heartfelt celebrations of life that honor the unique essence of those we’ve lost, always keeping their loved ones’ wishes in mind. Her passion stems from personal experiences of loss and a desire to create tributes that celebrate the joy, adventure, and spirit of those we cherish, offering families, a unique opportunity to honor their loved ones in a way that reflects their individuality.
Through her work, Tia seeks to provide peace and healing during a time of profound grief. She understands the heartache of losing someone who meant everything to you and wants to remind families that while their loved ones may no longer be visible, their spirit and love remain ever-present. As Tia navigated her own journey through loss, she recognized the signs that angels are all around us, guiding us through our challenges and heartache. Her goal is to help others find comfort and healing, reminding them that they are not alone.
Over the years, Tia has received beautiful, validating messages from her angels—and from the angels of others—encouraging her to use her unique gifts to help guide and heal those in need. These divine messages provide insight and direction, particularly during the planning of each Celebration of Life.
When Tia isn’t working, she finds fulfillment in helping others heal physically, mentally, and spiritually through her Reiki practice. In her downtime, she loves being outdoors, spending time with her four children, traveling, and deepening her connection with nature through meditation.